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As can be read on the In Focus article on ABBA The Site, ABBA’s trusted sleeve designer, Rune Söderqvist, was the man behind the artwork. After giving the matter some thought, Rune came up with an ”angel” concept. The ”visitors” of the album title might very well be angels, he thought, and besides, the album included a track entitled ’Like An Angel Passing Through My Room’. The next step was to develop that concept into an idea for the album cover. ”I knew that the painter Julius Kronberg had painted a lot of angels in his time,” Rune recalled, ”so I located his studio – at the Skansen park [in Stockholm] – which contained several of his paintings.”
Together with photographer Lasse Larsson – who also shot the Super Trouper album cover –Rune Söderqvist assembled the group in the cold, unheated studio, and arranged a picture of them with a giant painting of an angel as backdrop. For the first time on an album cover, the members were depicted as separate individuals rather than a close-knit group. The physically chilly environment and the general sense of fatigue at being ABBA no doubt contributed to the mood at the photo session.
One of the alternate shots from the session was used as picture of the One Of Us single in Europe and on When All Is Said And Done in the USA. Main difference: Benny and Björn changing position.